Michelle is a marketing professional with 20 years' marketing experience, both domestic and international. Michelle has managed the Blue Book for the past 7 years. Prior to taking over managing Ireland’s Blue Book, Michelle worked in the software industry in Dublin and Tokyo. Michelle has a degree in International Marketing and Japanese from DCU and a postgraduate diploma in Advertising.
Avril joined the Blue Book in 2016 after she completed her undergraduate degree in Commerce with a specialisation in marketing at the Quinn School of Business, University College Dublin. As part of the Commerce degree, she travelled on Erasmus to the University of British Columbia, Vancouver which is recognised among the top 1% of business schools in the world.
Linda joined the team in January 2019 having completed her Bachelor of Business in Marketing Management at Technological University Dublin. She specialised in Marketing Strategy and Brand Management in her final year. Linda has a strong interest in marketing, particularly through digital channels.
Sophie joined the team in April 2019. In 2018, she graduated from her undergraduate degree in Multimedia with a focus in media writing and relations from DCU. Sophie went on to complete a postgraduate diploma in Public Relations and Event Management in 2019
Katie joined the team in February 2020. In 2019, she graduated from her Bachelor of Science in Tourism Marketing at Technological University Dublin, focusing on food tourism and tourism experiences for her final year dissertation. Katie has a stong interest in marketing and events, especially online marketing.
Vicki joined the Ireland's Blue Book team in February 2019 as a Marketing Intern. She will soon begin her final year of a Bachelor of Arts degree in Advertising and Marketing Communications at Technological University Dublin. She has a strong interest in digital marketing.