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Michelle Maguire

Chief Executive Officer

Michelle is a marketing professional with 30 years' marketing experience, both domestic and international. Michelle has managed the Blue Book for over 14 years. Prior to taking over managing Ireland’s Blue Book, Michelle worked in the software industry in Dublin and Tokyo. Michelle has a degree in International Marketing and Japanese from DCU and a postgraduate diploma in Advertising.

Nicole Beatty

Customer Success Manager

Nicole holds a BA degree in Communications from Dublin City University. She demonstrated a passion for media production, particularly excelling in the creation of audio-visual content. In her current role as Customer Success Manager, she collaborates closely with clients to provide exceptional service and curates captivating digital content that connects with their audiences.

Julie Wasser

Operations Manager

Julie’s degree was in Music Management & Media Studies, where she enjoyed a successful career in sales & customer service. After this, she pursued her interest in Irish history and heritage, working with some of our countries’ National Institutions. Julie now leverages her expertise of over 15 years into her role as Operations Manager, to drive operational efficiency and customer satisfaction.

Niamh Brennan

Communication Manager and Industry Liaison

Niamh holds a BA (International) degree in English from University College Dublin. Leveraging her extensive experience in administration and teaching, she serves as a Communication Manager and Industry Liaison. Niamh's professional journey is marked by a passionate engagement with the travel industry, actively participating in various industry events and endeavours.