Nice to Meet You!

Michelle Maguire

Chief Executive Officer

Michelle is a marketing professional with 20 years' marketing experience, both domestic and international. Michelle has managed the Blue Book for the past 7 years. Prior to taking over managing Ireland’s Blue Book, Michelle worked in the software industry in Dublin and Tokyo. Michelle has a degree in International Marketing and Japanese from DCU and a postgraduate diploma in Advertising.

Maria McEnery

Senior Marketing Executive

Maria joined the Blue Book in 2014 as a graduate of University College Cork. Here, she completed the Bachelor of Commerce degree and majored in marketing. Maria also spent one year studying international Marketing in Montreal, Canada.

Avril Collins

Marketing Executive

Avril joined the Blue Book in 2016 after she completed her undergraduate degree in Commerce with a specialisation in marketing at the Quinn School of Business, University College Dublin. As part of the Commerce degree, she travelled on Erasmus to the University of British Columbia, Vancouver which is recognised among the top 1% of business schools in the world.

Shannon Sweeney

Marketing Executive

Shannon is a graduate of Dublin Institute of Technology, graduating with a First Class Honours in B.Sc. Marketing. In her final year, she specialised in Consumer Behaviour, Marketing Analysis and Digital Marketing. During her time in college, she opted to take part in the Erasmus programme and spent a semester in Berlin studying International Business.

Katy Walsh

Marketing Executive

Katy joined the team at Ireland’s Blue Book as a Marketing Executive in July 2017. She completed her B.A in Communications in 2010 followed by an M.Sc. in Business Management in 2015, both from DCU. She has a keen interest in and passion for marketing, particularly through digital channels.