Nice to Meet You!

Michelle Maguire

Chief Executive Officer

Michelle is a marketing professional with 25 years' marketing experience, both domestic and international. Michelle has managed the Blue Book for over 14 years. Prior to taking over managing Ireland’s Blue Book, Michelle worked in the software industry in Dublin and Tokyo. Michelle has a degree in International Marketing and Japanese from DCU and a postgraduate diploma in Advertising.

Leah Casey

Marketing Assistant

Leah joined the team in October 2021 after graduating from her Bachelor of Science in Marketing at Technological University Dublin. She focused on gendered marketing communications and consumer psychology in her final year dissertation. Leah has a strong interest in marketing, in particular digital and social media marketing.

Vicki Browne

Marketing Executive

Vicki joined us in April 2022 after graduating with a 1:1 in her MSc in Digital Marketing from the UCD Smurfit Graduate Business School. Prior to completing her master’s degree, she completed her Bachelor of Arts degree in Advertising and Marketing Communications from Technological University Dublin. Vicki has a strong interest in branding and social media marketing.

Nicole Beatty

Marketing Assistant

Nicole joined the team in April 2022. She attended Dublin City University where she graduated from her Bachelor of Arts in Communications. She took significant interest in the media production modules where she enjoyed creating audio-visual content. Nicole has a strong interest in marketing, events, and content creation